Op dit moment staan er 713 variants uit voorraad op de webshop van Freebird Icons. Dat is 34.3% van de catalogus en €58.684 aan list-price total. Het zijn maten waar klanten op landen en weer wegklikken.
SKUU lost dit op door de bestelling realtime door te zetten naar een andere retailer in ons netwerk die het product wel op voorraad heeft. De klant rondt zijn aankoop gewoon af op de site van Freebird Icons en merkt er niets van. Je blijft dus verkopen op SKU's die nu eigenlijk niet meer beschikbaar zijn en je houdt de klant binnen.
Nog interessanter is dat we de in-stock SKU's van Freebird Icons kunnen matchen aan multibrand-retailers in het SKUU netwerk die ze niet meer op voorraad hebben. Dat levert een enorme versnelling in de inventory-doorloopsnelheid op, met een gemiddelde profit marge die ~9% hoger ligt dan de gemiddelde e-com marketing kosten.
| Category | Total | OOS | OOS % | OOS list € |
|---|---|---|---|---|
| Dress | 593 | 218 | 36.8% | €18.951,32 |
| Blouse | 282 | 96 | 34.0% | €7.063,44 |
| Trouser | 213 | 76 | 35.7% | €6.790,29 |
| Top | 184 | 69 | 37.5% | €5.563,55 |
| Jumpsuit | 160 | 52 | 32.5% | €4.540,40 |
| Jacket | 147 | 47 | 32.0% | €5.593,69 |
| Gilet | 70 | 21 | 30.0% | €1.405,95 |
| Blazer | 62 | 21 | 33.9% | €1.889,01 |
| Shoe | 42 | 19 | 45.2% | €1.627,05 |
| Jeans | 51 | 17 | 33.3% | €1.107,15 |
| Coat | 35 | 15 | 42.9% | €1.121,25 |
| Skirt | 51 | 12 | 23.5% | €429,40 |
| Singlet | 17 | 12 | 70.6% | €839,40 |
| Sweater | 15 | 12 | 80.0% | €591,48 |
| Top Ls | 41 | 9 | 22.0% | €350,55 |
| Product type | Total | OOS | OOS % | OOS list € |
|---|---|---|---|---|
| Dress | 593 | 218 | 36.8% | €18.951,32 |
| Blouse | 282 | 96 | 34.0% | €7.063,44 |
| Trouser | 213 | 76 | 35.7% | €6.790,29 |
| Top | 184 | 69 | 37.5% | €5.563,55 |
| Jumpsuit | 160 | 52 | 32.5% | €4.540,40 |
| Jacket | 147 | 47 | 32.0% | €5.593,69 |
| Color | Total | OOS | OOS % | OOS list € |
|---|---|---|---|---|
| Black | 5 | 5 | 100.0% | €379,75 |
| Beige | 5 | 4 | 80.0% | €303,80 |
| Size | Total | OOS | OOS % | Avg price |
|---|---|---|---|---|
| XXL | 159 | 122 | 76.7% | €96,32 |
| XL | 356 | 122 | 34.3% | €78,79 |
| S | 370 | 114 | 30.8% | €80,20 |
| XS | 356 | 109 | 30.6% | €87,44 |
| M | 370 | 104 | 28.1% | €77,35 |
| L | 370 | 102 | 27.6% | €74,21 |
| 40 | 7 | 6 | 85.7% | €91,95 |
| 33 | 6 | 5 | 83.3% | €71,55 |
| 29 | 6 | 5 | 83.3% | €71,55 |
| 39 | 7 | 5 | 71.4% | €90,35 |
| 38 | 7 | 4 | 57.1% | €99,95 |
| 31 | 6 | 4 | 66.7% | €76,95 |
| 30 | 6 | 3 | 50.0% | €54,28 |
| 32 | 6 | 2 | 33.3% | €62,45 |
| 41 | 7 | 2 | 28.6% | €55,95 |
| 36 | 7 | 1 | 14.3% | €51,95 |
| 25 | 6 | 1 | 16.7% | €47,95 |
| 37 | 7 | 1 | 14.3% | €59,95 |
| 28 | 6 | 1 | 16.7% | €47,95 |
| Price | Total | OOS | OOS % | OOS list € |
|---|---|---|---|---|
| €0–25 | 15 | 4 | 26.7% | €71,80 |
| €25–50 | 537 | 197 | 36.7% | €8.012,48 |
| €50–100 | 774 | 275 | 35.5% | €19.451,85 |
| €100–200 | 753 | 237 | 31.5% | €31.148,15 |
| Model | Variants | OOS | OOS % | Avg price | OOS list € |
|---|---|---|---|---|---|
laurette blazer - soft pink
Freebird
|
5 | 5 | 100.0% | €179,95 | €899,75 |
dune maxi dress - lilac dream
Freebird
|
6 | 5 | 83.3% | €159,95 | €799,75 |
dille maxi jurk - copper
Freebird
|
5 | 5 | 100.0% | €159,95 | €799,75 |
| 6 | 6 | 100.0% | €129,95 | €779,70 | |
brightly blouse korte mouw - copper
Freebird
|
6 | 6 | 100.0% | €129,95 | €779,70 |
lourdes jasje - off-white
Freebird
|
6 | 5 | 83.3% | €149,95 | €749,75 |
brightly blouse - champagne
Freebird
|
6 | 6 | 100.0% | €119,95 | €719,70 |
lolani broek - goud
Freebird
|
6 | 6 | 100.0% | €119,95 | €719,70 |
lolani broek - copper
Freebird
|
6 | 6 | 100.0% | €119,95 | €719,70 |
leona jasje - butter yellow
Freebird
|
5 | 5 | 100.0% | €139,95 | €699,75 |
doortje jurk korte mouw - goud
Freebird
|
5 | 5 | 100.0% | €139,95 | €699,75 |
olisa jacket beige
Freebird
|
10 | 9 | 90.0% | €75,95 | €683,55 |
boa top korte mouw - off-white
Freebird
|
6 | 6 | 100.0% | €109,95 | €659,70 |
lola bomberjack roze/groen
Freebird
|
6 | 5 | 83.3% | €129,95 | €649,75 |
jewel jumpsuit korte mouw - blauw
Freebird
|
6 | 4 | 66.7% | €159,95 | €639,80 |
lola bomberjack - off-white/blauw
Freebird
|
6 | 4 | 66.7% | €159,95 | €639,80 |
dass jurk korte mouw - blauw
Freebird
|
6 | 4 | 66.7% | €149,95 | €599,80 |
paris broek - soft pink
Freebird
|
5 | 5 | 100.0% | €119,95 | €599,75 |
donne jurk - magnolia pink
Freebird
|
5 | 5 | 100.0% | €119,95 | €599,75 |
panthea broek - sandy beach
Freebird
|
6 | 5 | 83.3% | €119,95 | €599,75 |
panthea broek - champagne
Freebird
|
6 | 5 | 83.3% | €119,95 | €599,75 |
deli jurk korte mouw - magnolia pink
Freebird
|
6 | 4 | 66.7% | €139,95 | €559,80 |
| 5 | 4 | 80.0% | €139,95 | €559,80 | |
jackline jumpsuit - zwart
Freebird
|
6 | 4 | 66.7% | €139,95 | €559,80 |
bambina blouse - butter yellow
Freebird
|
5 | 5 | 100.0% | €109,95 | €549,75 |
tola top korte mouw - off-white
Freebird
|
6 | 6 | 100.0% | €89,95 | €539,70 |
lieve jasje - pink lemonade
Freebird
|
6 | 4 | 66.7% | €129,95 | €519,80 |
| 5 | 5 | 100.0% | €99,95 | €499,75 | |
bijou blouse - butter yellow
Freebird
|
6 | 5 | 83.3% | €99,95 | €499,75 |
dottie jurk korte mouw - off-white
Freebird
|
5 | 3 | 60.0% | €159,95 | €479,85 |
donne jurk - blue heaven
Freebird
|
5 | 4 | 80.0% | €119,95 | €479,80 |
kenzie top - provence blue
Freebird
|
5 | 5 | 100.0% | €89,95 | €449,75 |
bonn top - navy
Freebird
|
5 | 5 | 100.0% | €89,95 | €449,75 |
lolani broek - beige
Freebird
|
6 | 4 | 66.7% | €109,95 | €439,80 |
devon dress - powder blush
Freebird
|
6 | 4 | 66.7% | €109,95 | €439,80 |
tamika top - sandy beach
Freebird
|
6 | 4 | 66.7% | €99,95 | €399,80 |
bolana blouse korte mouw - off-white
Freebird
|
5 | 4 | 80.0% | €99,95 | €399,80 |
thalassa top - butter yellow
Freebird
|
5 | 5 | 100.0% | €79,95 | €399,75 |
kindra top - off-white
Freebird
|
5 | 5 | 100.0% | €69,95 | €349,75 |
diva jurk licht blauw
Freebird
|
5 | 5 | 100.0% | €69,95 | €349,75 |
| Variant | One unique GTIN — a size/color of a product. |
| OOS | Feed's totalstock = 0. OOS % = OOS ÷ total variants. |
| List-price total | Sum of each OOS SKU's price, once. Catalog gap, not revenue. |
| Fully-gone brand | Brand with 100% OOS and ≥5 SKUs. |
| Model | Brand + title, collapses sizes/colors. |
| Source | Freebird Icons's public Channable feed, re-imported into Supabase per run. |